Winning pitches – Business development training for commercial teams

Training Objectives

• Understand and articulate your organisation’s value proposition to build credibility and trust with clients and prospects.
• Identify clients’ critical success factors and develop solutions aligned with their priorities and needs.
• Strengthen your ability to present solutions that clearly demonstrate your capability to deliver what clients are aiming for.
• Develop interactive skills: connection, questioning, and impact in business conversations.
• Align messages, language, and professional positioning to leave a lasting and positive impression.

By the end of this training, participants will have developed a clearer, more confident, and more structured approach to client engagement and pitching situations.

Taget Audience

This training is designed for professionals involved in business development, sales, client management, consulting, or any role requiring regular interaction with prospects or clients, looking to strengthen pitching skills, deepen client engagement, and increase effectiveness in winning new business.

Training Programme & Approach

This training is highly interactive and practice-oriented. You will apply skills directly to real-world pitching situations. Each session will encourage you to step outside your comfort zone and build confidence through hands-on exercises. Between sessions, assignments will allow you to apply your learnings to ongoing opportunities. A preparatory phase will help you clarify your core messages and develop impactful scenarios for use throughout the training.

Phase 1: Embodying your professional value proposition

Understand who you are as a business development professional and what your organisation stands for, in order to build authentic and lasting client relationships. Develop the confidence, clarity, and fluency to communicate your value proposition and represent your organisation convincingly in every interaction

Phase 2: Developing the opportunity

Learn how to get genuinely interested in the client: their priorities, concerns, and strategic objectives. Develop the skills to ask revealing questions, build strong relationships, and position yourself to offer meaningful, tailored solutions rather than simply presenting your expertise

Phase 3: Presenting the solution

Learn how to present solutions that precisely address clients’ needs, wants, and preferences. Work on written and verbal language, structure, design, and delivery to ensure your pitch clearly demonstrates your ability to deliver what the client is looking for, while remaining consistent with your professional positioning and values.

Brigitte Jaquillard has over 20 years of experience in consulting, coaching, and leadership development. She helps leaders and teams deliver high performance, create alignment, and achieve ambitious goals. She has successfully led turnaround projects and interim management assignments, delivering sustainable performance improvements within 6-12 months. Brigitte combines practical diagnostic tools and modern technology with a human approach, enabling individuals to step forward confidently.

Specialties:

• Leadership and performance diagnostics
• Authentic leadership
• Developing high-performing teams and leaders
• Interim management for high-performance transitions
• Certified LAB Practitioner/Trainer and NLP Master Practitioner

Information & Registration

Join the waitlist to be notified of upcoming sessions, or contact us for more information or to organise a private session for your organisation.

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